People ask me why I sell products on this site for $1.00 each. Some people have even accused me of devaluing the product by selling them below the suggested retail price.

If you think about it, when you consider the price-per-product for an OTO offer, my prices are actually in line with the price-per-product in an OTO offer. The difference is that you can create your own package with products you want, and don?t get stuck with products you already have, as you would in an OTO or pre-packaged deal.

Or what about membership sites? You join a membership site for $24.95 a month and you get 100, 200, 300 products or more. If you do the math, for a $24.95 a month membership site that offers 100 products, you?re paying about 25 cents for each product ? if you download everything.

Now let?s assume the membership site adds 10 new products a month for that same $24.95 membership fee. You?re still getting 10 products a month at about $2.50 each.

I may piss off a few gooroos by offering their products at an insanely low price, but what they don't realize is that most of these products aren?t worth much more than the bytes they're written on anyway ? if they were, they most likely would not have been sold with ?resell rights? to begin with.

My approach to resell rights products for $1.00 may shake up the info-products market. It will certainly piss off a few gooroos and I can deal with that. Hopefully it will force them to produce higher quality products if they want to charge more for them. Most eBooks are filled with sales pitches and affiliate links anyway, which is how gooroos make money by offering resell rights. Perhaps it will even bring about the demise of resell rights and private label rights all together.

People don't see $1.00 as a huge risk for info-products; so even if the product isn?t exactly what they expected, they haven?t lost much of an investment.

Oh, I almost forgot - in case you're curious, in products that specifically state they can not be sold for less than $XX.00, guess what? Price-fixing in the United States is illegal!